Our new Spring-Summer 2010 catalog just hit our office today
We could not wait more to skim through it….
The catalog is a beautiful 142 pages book, format 22×30 cm, entirely printed on recycled aged paper.
The idea was to create a kind of old cursed shamanist book found in the desert…more than just a classical workbook.
The layout has been art directed by our friends from National Forest design studio (Justin Krietemeyer & Steven Harrington).
This “PEYOTE POEM” book is an aggregate of designs, artworks and clothes all coming from our soon-available SS10 collection.
The catalog also includes a collection of photographies shot by brillant American photographer Brigitte Sire as well as the collection media plan realised by Cody Hudson, Justin Krietemeyer and Steven Harrington.
An exclusive 83 x 53cm printed poster designed by Cody Hudson is also attached at the end of the book.
Titled “DEAD HOMMES MCMLXVIII”, this kind of Sixpack flag, mixes psychedelic elements to the US Stars and Stripes.
For design lovers, impatient clients and book amateurs, the catalog is from now available on our online shop.
The collection will be available mid February.
More below some images of the book.
As usual, click on them to enlarge the view.
THE BOOK
ART DIRECTED BY NATIONAL FOREST
CODY HUDSON POSTER