We have been invited by French blog “C’est quoi ta montre” (meaning in english “What is your watch?”).
Lionel, our in house art director, has answered to some interesting questions about Sixpack relationship with time.
What a nice coincidence…
For the French speakers, you could read the interview here.
For the others, you could find below the translation of the ITW.
Thanks to Alexandre !
What’s your occupation, what do you do in life?
I am the founder of Sixpack France.
I handle Art Direction and commercial strategy.
Through Sixpack, I try, in a quasi-obsessed manner, to tell stories, develop a language, and refer to my cultural references, that go from pop culture to overlooked radical sub-cultures. I like to define Sixpack as a fashion brand with a cultural twist. In a general manner, I like everything that creates surprise and interrogation. I like to think that Sixpack blossoms in duality and contradiction.
How do you know what time it is?
I have a very singular and contradictory relationship with objects.
On the one hand, I enjoy feeling free of any dependence to such or such object that could be collected, I despise collections in general, I find those to be pathetic.
I try not to get attached to valuables, even though I take pleasure in being a prt of a consumerist society, and in the cult of objects.
I do have an extensive vinyl record collection, but I’m cured now, thanks to the advent of digital formats. I feel a lot more comfortable with this medium, having access to everything without having to store any physical object.
Watches and music collecting I can understand, as both have an actual usefulness.
I don’t like the social stigma associated with watches.
I am a lot more intrigued by people who do not wear any watch.
I would really like being able to buy awesome vintage watches, that have a history, but I lose everything, my glasses, my watches. And if I don’t lose them, I destroy them or forget them in hotel rooms.
So I buy watches I can lose, Casio is good for that, I can not pay attention which is cool… When I’m older and more mature, careful and attentive, I’ll buy a “real” watch.
Investing in one today, would be a waste, a net loss.
I like old Omega watches a lot.
A Speedmaster would be nice.
Does the watch you’re wearing today have specific memories or a story you’d like to tell?
It’s a Spaceman Audacieuse, designed by André le Marquand in 1974.
It’s obviously a re-edition, so I can lose it, it’s OK.
I discovered these watches, because they are inspired by 2001, A Space Odissey, the movie by Stanley Kubrick.
I was a projectionist for an artsy theatre for a long time, so naturally I was attracted to that model. It is atypical and has this retro-futuristic look that’s pretty cool.
It’s the only watch I have that has pseudo value.
I wear it rather rarely.
What criteria do you consider when choosing a watch?
Its simplicity.
How would you describe your relationship with time?
I was fascinated by La Jetée (On the Waterfront), the short film by Chris Marker. That movie inspired 12 Monkeys by Terry Gilliam.
It’s this lo-fi SF movie about the end of the world. Humanity is in danger of extinction so they send this man back in time so he can alter the present.
It’s an absolute masterpiece.
This movie actually inspired our newest collection: “Past-Present-Future”, so it was a good excuse for me to scan past periods, and find links between past illustrators and those today, who will no doubt be references themselves tomorrow.
I had a lot of fun and was lucky enough to collaborate with Robert Crumb, Hajime Sorayama, Todd James, Istvan Orosz, La Boca, etc.
Otherwise, seeing time go by has always made me very anxious.
I understood very early that we were all to die, and as a teenager, this posed me a lot of psychological or existential questions or problems.
So I make the most of every instants.
Live fast, die old, that would be cool.
29 October 2009, 18 h 46 min
Oh no no no, thank YOU for answering my questions
a.